“blue cotton jacket”), then include it in your product name. If customers are likely to search for the color of your item (ie. It’s also useful to include any defining features that shoppers might search for, such as model number or color. Try the formula below to stand out in Walmart product search results.īrand + Clothing Size Group (if applicable) + Defining Quality + Item Name + Style (if applicable) + Pack Count Your product name should be 50-75 characters long, and unique to Walmart (don’t copy the same product name on Amazon or your own website). 10) Monitor your KPIs to ensure customer service excellence.9) Focus on service to get more product reviews on your Walmart listings.8) Optimize your inventory efficiency to ensure your products are always in stock.4) Use keywords in your product description.2) Use rich media and high quality images.1) Use a specific, succinct product name.Use the links below to jump to specific steps. To find the best short- and long-tail keywords for your Walmart listings, use a keyword research tool such as Google Keyword Planner, Keyword.io, or your competitors’ listings.įurther reading: Longtail keyword strategies & why they’re important in eCommerce Optimize these 10 vital components of Walmart SEO They also generate high-quality traffic, more likely to click and convert, which in turn improves your search ranking. Long-tail keywords are easier to rank for because they’re more specific. Therefore, it’s crucial to target long-tail keywords, too. your competitors are targeting the same keywords). However, the broadness of short-tail keywords makes them highly competitive (i.e. Short tail keywords are necessary for identifying your product in a way that shoppers and algorithms understand.
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